Explore South Korea's capital of contrasts
South Korea’s capital and by far its largest city with a metropolitan area home to over half the country’s entire population, Seoul is one of East Asia’s major centres of culture and commerce.
A dichotomic mix of bleeding edge technology and tradition, an incredible work ethic and serene Buddhist temples, utterly unique youth subcultures and conformity, it is a city long popular with Asian tourists that’s gradually being discovered by those from the West.
Bisected by the Han River into the northern historic ‘Gangbuk’ and modern southern ‘Gangnum’ halves, Seoul is further divided into 25 districts, known as gu, each with an area and population comparable to a small city. With these each having their own centre, the whole metropolis has no true core, much like Los Angeles. Thankfully getting around is easy as Seoul enjoys an incredibly comprehensive, modern and genuinely pleasant metro system.
Sites to see include five major palaces, numerous temples and many museums. Food lovers will be spoilt with delectable street food, busy markets and great restaurants while numerous and vast nightlife districts play host to one of the liveliest city scenes in the world. Getting out of town, the surrounding mountains reward hikers with spectacular city views.
Highlights
Hike nearby mountains for panoramic views of the city
Visit palaces, temples and museums to dive into Seoul’s rich history
Experience the lively city scene after sunset
Feast on Seoul’s delectable street food and at famed restaurants
Rachel O’Leary
Travel Designer
Luxury accommodation in Seoul
Why book with Jacada?
Personalised design
We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.
Authentic experiences
Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.
Responsible travel
Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.
Trip inspiration
Where to go
Busan
One of the busiest port cities in the world, Busan’s energy is palpable. A city of stark variations with brightly decorated houses, ancient temples, buzzing restaurants and bars, lively fish markets and plenty of opportunity to hike in the surrounding countryside.
Discover moreGyeongju
Gyeongju seems almost covered in historical buildings and ruins, including the 8th century Bulguksa Temple and nearby Seokguram Grotto. Let your expert guide bring the ancient lives of the Silla dynasty to life here.
Discover moreJeju Island
An island of natural beauty, exciting hiking and some of the most delicious seafood in the world. Watch in awe as the haenyeo ‘sea women’ free dive for clams, abalone, octopus, squid and seaweed.
Discover moreJeonju
Hancock Village is the traditional neighbourhood of Jeonju City. Wooden houses form a maze of cobbled streets with an atmosphere of a bygone era. The food scene here draws Koreans from far and wide who spend the day wandering the hundreds of food stalls.
Discover moreMeet your Asia team
When to visit
Although exact dates for the cherry blossom cannot be guaranteed, your best chance of seeing it is to visit from late March to mid-April. If you travel on a South Korea private tour from September to November, you’ll be treated to an explosion of autumn colour, while winter is great for winter sports enthusiasts. July to August is South Korea’s monsoon season, so we suggested avoiding this time of year.
Yeouido Spring Flower Festival
March - April
Lantern Festival
November
Heavy rains
July - August
Plan your trip to Seoul
Whatever you want from your adventure in Seoul, our team of expert travel designers are ready to help.
I took a leap of faith when I booked my family trip to South Korea with Jacada Travel. I researched online and liked the website. After I spoke with Ellie who is the Asia specialist, I anxiously awaited the itinerary, was wowed by the trip details, and booked the trip immediately even without any further pursuit of more thorough review…
Jacada Travel organized our once in a lifetime bespoke tour of South Korea and Japan. We have travelled extensively to all continents with the exception of Antarctica. I do all the arranging so our trip with Jacada was our first ever organized tour and it was simply the best. Rachel O’Leary and Gita Widyasari organized an absolutely amazing trip. Every…
Overall experience was great, from planning, preparation and actual trip itself. It was an "extended" planning period because of covid but we were kept up to date on latest health and immigration requirements, which helped address our concerns/anxiety. Our "Cherry Blossoms" trip to Jeju, Busan and Seoul (finally, after waiting 2 years) was great. Excellent service during the trip -…
I used Jacada Travel to plan a custom trip to Korea to meet my birth family and they went above and beyond. They arranged everything from seamless transport to the perfect translator for my needs. I am not exaggerating when I say I emailed them 50+ times with questions and concerns and they were so kind and answered all of…
We, as a family, have been privileged to go on a number of luxury holidays to some interesting places - from Peru to Pakistan and Mongolia to Mozambique - and this trip was right up there. Thank you for making it so special. To speak candidly it was a risk to move away from the more established tour operators that…
Plan with peace of mind
When you book a trip in today’s world there’s a lot to think about. But with the right advice and expert planning, you can do it with confidence.
If you book to travel with us but your plans are impacted by circumstances you can’t control, we’ll change your reservation or cancel your booking for a full credit towards future travel.